Guardian 100 [2007]

What is Guardian 100?
Guardian 100 is based around the most powerful people in the industry. There are three areas in which they are judged on and these include the following; their cultural, economic and political influence in the UK. It is seen that the sectors are included in broadcasting, publishing, new media, advertising, marketing and PR. Not only has the guardian been influenced by these sectors but it also includes the salaries for the candidates, the salaries are taken from company annual reports which are not available for the public. Some of the wealth figures are from the Sunday Times Rich List and other sources.

The Panelists who created it.
The panelists who created the Guardian 100 are experienced media watchers from the worlds of politics, journalism, advertising and the internet judged. They consist of the following people:

1) Lord Waheed Alli
Is the chairan of entertainment in Chorion, whom own the rights to Agatha Christie, Enid Blyton, Noddy and The Mr Men. He is also a non-executive director of Scottish Media Group, Paul O'Grady's TV company Olga Productions and online retail store, ASOS.

2) Daisy McAndrew
Is the chief political correspondent for ITV News. She has hosted BBC2's Daily Politics with Andrew Neil and has presented the daily drive time show for London talk radio station, LBC.

3) Jamie Kantrowitz
Is the senior vice president of marketing and content for MySpace.com. She oversees media partnerships and events. She was previously vice president of marketing at its Los Angeles headquarters.

4) Richard Park
Is an executuve director of Chrysalis Radio parent Global Radio. He use to be the director of Magic, which he trned into London's number one station. he has previously spent 14 years at Capital Radio working with Chris Tarrant.

5) Sarah Sands
Is a consultant editor of the Daily Mail. She was the first female editor of the Sunday Telegraph. She had started her career at the Sevenoaks Courier in Kent, before she joined the Evening Standard and editing the Londoner's Dairy gossip column. Not only this but she had also written two novels.

6) James Scroggs
Is a vice-president, consumer business of SpinVox, and the voice to screen messagain compant. He has previously been the vice president of marketing for MTV, were he was responsible for all advertising, digital events, products and brand experiences.

7) Janine Gibson
Is the executive editor of Guardian Unlimited and editor in chief of MediaGuardian.

8) Matt Wells
Is editor of MediaGuardian and presenter of the Media Talk podcast.

Post-Feminist Representation of Women - 'G. I. Jane'

G.I. Jane is a 1997 action film that tells the fictional story of the first woman to undergo training in U.S Navy Special Welfare Group.
The film is based around Jordan O'Neil who is placed by Demi Moore. In the film she is doing training in the U.S Navy, she is played around in the wrong ways and in the film it is said that she is physically more feminine than the other, more "butch" candidates. In the film the cast have to undergo different task. One task in which they have been placed with is called 'Hell Week', they have to set out physical task which has been designed to wear down recruits, they have to use physical and mental strength, running, marching, and crawling through obstacle courses under the worst weather conditions while carrying landing rafts - not to mention eating out of a garbage can during breaks. O'Neil who plays Demi Moore must repeatedly ask to stay up to the same standards of the male trainees. Marster Cheif who is played by Viggo Mortensen tries to convince the other trainees that the presence of a woman will make them more vulnerable during actual combat. However O'Neil fights back against him and wins the respect of her team. This film can be linked to Flight Plan as Jodie Foster who plays Kyle Pratt is seen as a physically and mentally strong independant women. The same can be said for Demi Moore. The characters both seem to have structures of men, by this i mean that they tend to do things in which men are more likely to undertake. Therefore both films can combined together. The way in which Jodie Foster had been presented in her film as a masculine individual, this was also seen through her dull clothing and her hair sliked back, the same can be said for G.I. Jane, as Demi Moore has shaved her hair to fit the role. Therfore they both have similarities within this part of the representation.

Tagline: Failure Is not an option.

TRAILER: http://www.imdb.com/video/imdb/vi1201996057/

Microsoft Live Powerpoint Presentation

Internet Institution Case Study [Microsoft Live]

Who owns the site..?!
Bill Gates & Paul Allen

Do they own any traditional media businesses..?!
Products
Microsoft Windows
Microsoft Office
Microsoft Servers
Windows Developer Tools
Microsoft Expression
Business Software
Games
Xbox 360
Windows Live
Windows Mobile
Zune

What other internet sites do they own..?!
Windows Live, and "Bing"

What is their revenue/Overall worth..?!
US$ 60.420 billion

Fives facts about the business..!
* Key People in the business:
Bill Gates (Chairman)
Steve Ballmer (CEO)
Ray Ozzie (CSA)
Craig Mundie (CRSO)

* The ensuing rise of the company's stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.

* In late 2001, with the release of the Xbox, Microsoft entered the multi-billion-dollar game console market dominated by Sony and Nintendo.

* The company produces MSN TV, formerly WebTV, a television-based Internet appliance.

Quotes:
One commentator notes that Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software."
LINK:
(^ Bishop, Todd (September 23, 2004). "The rest of the motto". Todd Bishop's Microsoft Blog (Seattle Post-Intelligencer). http://blog.seattlepi.nwsource.com/microsoft/archives/003469.html. Retrieved on 2007-01-22)


"Your potential. Our passion."
LINK:
^ a b "The Rise and Rise of the Redmond Empire". Wired. December 1998. http://www.wired.com/wired/archive/6.12/redmond.html. Retrieved on 2008-08-18.


"McCann Thinks Local for Global Microsoft".
LINK:
Adweek. http://www.vnuemedia.com/aw/login/login



“ Large media corporations (including the movie companies and record companies), together with computer companies such as Microsoft and Intel, are planning to make your computer obey them instead of you.”
LINK:
Richard Stallman, founder of the Free Software Foundation

Self Evaluation

Aesthetics (5 Levels 4's & 6 Level 3's)
- Was shown as Aesthetically successful and Fully realised this was mainly because we had included our images that were relevant to the text. Because of this the audience were able to attract themselves to our clip.
Creativity (6 Level 5's & 5 Level 4's)
- Was shown as Flair and Competent this was mainly because our production was creative this included the soundtrack.
Technology (8 Level 5's & 3 Level 4's)
- Was shown as Highly competent and competent this was mainly because they said that we showed how well we could use 'Windows Movie Maker', which they thought was important.
Understanding (8 Level 5's & 3 Level 4's)
- Was shown as Significant understanding and Demonstrates understanding this was mainly because all the relevant information was given and and extension on that was also given as my group provided a lot of information.
Production Values (4 Level 5's & 7 Level 4's)
- Was shown as Very High and Competent this was mainly because as it was shown in a well manner and the layout was good.

WWW:
- A lot of relevant information
- Soundtrack was really good
- Good understanding of the topic

EBI:
- Speak about printing press
- More about why the internet was special
- Using questions to make people think

Top Clips - Class 13D1

I have chosen this Video mainly because they gave the basic information that was needed, not only that but their soundtrack worked well as people are able to interact with this.



I have chosen this Video as i think that the information that was provided was useful, not only that but the was the production had been produced was really good & the images all linked back to the topic.



I have chosen the Video again like the others, the information was relevant and different not only that but they was it was produced made it interesting to view.



Lastly i have chosen this production, i think that overall this production was the best one mainly because of the way it had been produced, the information was relevant and the images and the clips that were used again were relevant.

Plenary

Internet Users & Television Users
Internet Users are seen to be active as they are able to play a part in things they are interacting with. they are able to make their own decisions on the way they may want things to be like and what they want to view and certain times. Internet Users are not only seen as consumers but also producers these can be seen from websites such as Wikipedia, Youtube and Social Networking sites.
Television Users are seen as being passive as they take in the information that is given to them, all though they have less control on situations that are occurring as they are not able to take control on what goes on and how.